The first question will be expectations.
If you think your wedding studio’s bookings will boom over night your wrong. There is no set time your rankings will improve or even any show up at all.
Do you need to worry about SEO for your studio.
Yes! Even if you do not get a lot of bookings through your web site you do want your studio’s name to be seen. This is the core of all branding techniques. Lets say you have a bride who is thinking of using your studio for her wedding. She was a bridesmaid at her sister’s wedding and met you there. That’s the basics of word of mouth. But the groom never met you. So the couple decides to meet with you but also research and see other photographers in your area. So they search on your name and hopefully with basic SEO your site comes up and they call to book at meeting. Next they type in “wedding photography Your City Your State” Do you come up again. Lets say you show up top 10. Your Studio Name is in front of them one more time. Also you bumped out some other wedding site. The couple perceives your creditability a little higher.
Next the couple visits one of those wedding planning sites. They look for photographers in your area again. Does your name pop up? I am not saying you need a paid listing on that site. Did you know most of theses sites have a free listing that will link back to your site? That’s how you get your name and message in front of them again.
So how do you get your site to rank higher?
First of all there is many different ideas on this. Do your homework. Be careful what you do. There are somethings out there that work short term but if you are caught Google will blacklist you and you will not even be ranked for your name.
Google has “Google bots” that search your site. The bots goal is to determine what your site is about and rate how important your site is on that subject. If you want to rank for wedding photography then your site has to be about wedding photography. The way the bot does this is reading the code and looking for the words “wedding Photography”. This is not permission to have “Wedding Photography” listed on your homepage 1000 times. Its based on a percentage.
The way to put your keywords in your site are by Meta tags and content. You will see title tags for links, images, descriptions and pages. Add your terms there and shuffle it up. Make your page title “Your Studio Name – wedding photography” other titles can be “wedding photographer- your state” Just focus on the keywords you want to be ranked on.
Back-links are links to your site from another site. The more links you have from sites that relate to the keywords in your site the better. Also back-links go 2 ways. Reciprocal links in which 2 sites link to each other. Then there are one-way links. That is when a site links to you and you don’t link back. Consider this a digital word of mouth. One way links are better than reciprocal links. To develop back-links there are several options. Write articles and post on article submission sites, post on wedding forums and make sure your link is in your comment or profile. Create free links to your site on other wedding sites. Most of these will require you to post a link to them. Only do this with a wedding related site.
Back-links are a ongoing process. You will always be working on this word of mouth. So research other ways of creating these links. Do not pay for back-links. Create natural links. Do the work and this digital marketing will help grow and support your other marketing streams for your studio.
Curtis Wallis is owner of a successful wedding photography studio in Columbus, Ohio. Making your wedding day as smooth and memorable as possible is part of every package. Wedding Photography Information weddings.curtiswallis.com
Article Source: EzineArticles.com
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