Having great product pictures is an essential factor in enhancing your business. A professional product photographer can be hired to provide you with high quality and aesthetic pictures of your items and services. If you extend your business to online, then you obviously will not make many sales if you do not have pictures displaying what you are selling. People want to see what they will be receiving for their hard earned money. This is something you should not take for granted or put on the back burner for your promotions. I’m going to tell you flat out why hiring a product photographer will increase your sales and how you can achieve this.
How many times have you gone to a website looking for a particular item only to find a description? Most likely you did not purchase from that site. Now ask yourself this question. How many sales have you lost because you are not capitalizing on every buyers emotion and senses like the visual? Here’s how to change that.
How much does it cost for a good product image? Typically, a good product image costs between $15 and $20. These product pictures will be usable and suitable on both the web and in print ad promotions. This price only applies to goods that are easy to photograph. However, for more difficult products, such as metals, outdoor shoots, glass items, reflective materials, and transparent materials, the price will be higher. If you have a business that offers a service, you need to show action, posed and candids of the service being performed or of you.
Now are you thinking? Can I do this myself with my little digital camera? Do not do it yourself.
The do it yourself product photography for web copy will cost you approximately $3,000 initially. This will include the camera, lighting, and lens. It does not include two critical things: graphic computer and software. Not to mention, it does not include the knowledge and artistic eye of a professional photographer. Therefore, it is far less expensive to hire a product photographer than attempting to do it yourself.
Some product photographers charge a daily fee, in which you are provided with 50 to 80 pictures for less than $1,000. It may seem like a hassle to have to package the products and mail them to the product photographer, but it is much less of a hassle than doing it yourself would be. But most times the photographer will come to your location if you have an office or storefront. The process of photographing your products or service should only take 8 to 14 days when it’s done right. Isn’t that worth it when you will save yourself over $2,000?
Remember to use an experienced product photographer if you plan to have your items photographed. See their examples that they offer. Remember if you find a photographer who does weddings, business headshots, glamour, portraiture and everything under the book, it’s possible they don’t do them all great. So prevent yourself from a huge headache, you should take your time and research to find the right photographer for your product.
Now that’s not to say there aren’t less expensive product photographers.
There are product photographers who will take pictures of your items between $10 and $14. However, make sure you request both web quality and high resolution files for both web and print materials. These are suitable for the web, television, fliers, and newsprint and much more.
In conclusion, utilizing a professional product photographer is one of the best things you can do to enhance your business. It is also a necessary thing you need for your product even when the product is You. Just think, would you want to purchase a product that does not provide any images? You would click the back button on your browser and find another site to purchase from that does provide photos of their products or images of the person you are hiring if it’s a service.
Sydney Brown has owned and operated a successful photography business for over 10 years. Expert in finding the best way for businesses to look their best with product photography and and business portraits. We can show you how to prevent losing potential clients with a better first impression. For more information, visit the website www.facebook.com/phillyphotography
Article Source: EzineArticles.com
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