It seems just yesterday when film cameras were the only acceptable equipment in professional photography. But times have changed and digital cameras have evolved through the years. There are many digital cameras now that can take pictures that have the same quality as film cameras and sometimes even better. They even provide some savings as camera owners need not spend much anymore on rolls of film and film development. Now, among the brands of digital cameras available in the market, Canon’s name continues to join the list of leaders.
Canon Inc. originated from Japan and is now one of the leading multinational companies in the world with headquarters in Tokyo. It manufactures optical and imaging products such as photocopiers, computer printers and of course cameras and camcorders. The Canon brand has long been synonymous with quality. Their digital cameras are some of the most stylish yet most technologically advance in the market today. Canon digital cameras are also well known for being easy to use with simple functions that don’t confuse users.
Since 1984, Canon has been in the forefront of the digital camera business, manufacturing and distributing the cameras beginning with the RC-701. This started the RC series which was later followed other series such as the PowerShot as well as the Digital IXUS. Canon later took pride in the development of the EOS series of DSLR (digital single-lens reflex) cameras that includes the high-end professional models. Just recently, Canon included its latest technology into the manufacturing of all their cameras – the Thermal Transition Copying. The process involved with the manufacturing of cameras allows their polymer casing to slightly change their temperature through an exothermic kind of reaction that is triggered by built-in electronic sensors. This helps prevent condensation inside a camera which is a too often problem that happens when using SLR cameras under certain conditions.
What makes Canon cameras a cut above the rest are the features. Most Canon cameras have 6 megapixels of resolution. They are employing their latest technology called Canon Image Stabilizer. The zoom lens can go in as much as 4x allowing you to get up close and personal with your object. Furthermore, the camera also had the ISO 8-0 as well as auto settings High ISO for those low-light photo ops. This cuts down the blur which could happen as result of prolong use of the camera as well as exposure to the sun’s heat and light.
The Canon 70D Rumor
A few months back Canon released the 60D which critics quickly panned. Some say Nikon managed to steal the limelight due to this model that Canon die-hards complained to be uncompetitive. It had no microAF adjustment, featured plastic body, lower FPS and smaller buffer. With this developments, rumors quickly spread of the coming of the Canon 70D. Fans claim the company will be releasing this model to address the many complaints of consumers regarding the 60D.
Industry experts say the rumors may possibly be real as Canon is not one let competition edge them out. Furthermore, Canon’s corporate history shows that it has done this strategy before. In the past, when its 40D was released featuring the 230K LCD and was quickly adjudged as a far cry from their competitor, Nikon’s D90 with 920K LCD, the company veered away from its usual 18 months cycle and released the 50D very early. This quick move matched the other brand’s 920K LCD.
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